Course In Event Management

The Course In Event Management is in Madrid.

WHY STUDY AT ESE
The European School of Economics (ESE) is a private College of Higher Education in international business, offering unique bachelor, master, MBA, and certificate programmes at its centres in London, New York, Rome, Milan,Florence and Madrid.

The ESE educational philosophy not only assists students in identifying a career path, but also encourages them to have the courage to follow a dream and passion – whether it be for the sports industry, finance, fashion events, travel, communications, or any other area. The undergraduate specialisations and certificate programmes have been especially designed to offer students specialised training within a range of cutting edge business fields. The ESE internship programme, open to bachelor, master, certificate and ESE short courses students, is a critical competitive factor for achieving hands-on experience in a field of special interest.

ESE graduates are among the most competitive business professionals on the market, prepared for leadership roles in international marketing, finance,communication and management.

EVENT MANAGEMENT PROGRAMME
Event Management is a rapidly growing field within the services sector not only for its recreational qualities, but also for its power of communication. The great strength of this business sector is that a well organised event is capable of satisfying guests and participants on multiple levels – an event is not only a diversion for its participants but a tool capable of unifying large bodies of people around a specific happening, and at its best around a specific idea.

With its multifaceted role, which includes planning, organisation and execution, event management requires a thorough grasp of key procedures, such as forming an initial concept and targeting an audience through market research, as well as branding and sponsorship.

The ESE Short Course in Event Management at the European School of Economics aims to equip students with essential knowledge and skills needed to excel within each stage of the event management process. The course covers such topics as conceptualisation, planning, marketing, budget forecasting, event execution and post-event analysis. Practical, theoretical and strategic expertise will be provided within a challenging environment in order for students to succeed within this dynamic field.

MODULE 1. MAJOR EVENT MANAGEMENT
Main content: Major Event Management: Event planning, project management and identification of key points in the planning process will be explored. The course will areas such as strategic planning, budgeting, finance, promotions, marketing and sponsorship, operations & production, health & safety and risk management. Case studies will be utilized. The aim of the course is to provide the foundations necessary to understand the issues in how to create, plan and implement a diverse range of events.

MODULE 2. CREATIVE THINKING
Main content: This course explores approaches to how to proceed when confronted by problems and situations that are complex and challenging. It seeks to increase the student’s understanding of the creative process and to improve creative problem solving skills. Students participate in activities designed to help develop their own creativity and will also discuss how the creative process can assist in developing a new idea for a business venture.

MODULE 3 AND 4 (ELECTIVE MODULES): Please choose 2 from the following:
-Entrepreneurial Management and Leadership
-International Project Management
-International Business Management
-Human Resources Management
-International Strategic Management
-E-Business and E-Commerce
-International Strategic Marketing
-Consumer Behavior
-Integrated Marketing Communication
-Sales Promotion 

PROGRAMME FEES
Application fee: 50€
Registration fee: 500€
Tuition fee: 4.500€