Master in Event Management, Protocol and Business Tourism (MICE) (Full Time)
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The objective of Ostelea’s Master in Events Organization, Protocol and Business Tourism is to equip professionals and executives to lead business projects focused on planning and managing various types of events (in particular, Meetings, Incentives, Conferences and Exhibitions (MICE), as well as congresses, conventions and trade fairs), ensuring that they have a firm grasp of the concepts of protocol and communications and public relations strategies, and enabling them to generate tourism development specializing in the quality business tourism sector. The programme also ensures that participants have the business perspective required to be efficient in the decision-making process.
Reasons for taking Ostelea’s Master in Events Organization, Protocol and Business Tourism (MICE):
-In-company Master’s Thesis: The Master’s Thesis is based on a real company in the sector.
-Spain is the 3rd leading country in the world terms of the greatest number of conferences. Two Spanish cities feature in the Top 5 cities in the world hosting most events: Madrid and Barcelona.
-Organization of real events: Students taking the Master take charge of organizing the School’s event and protocol.
Professional Careers Service
-4th Year Degree Entrepreneurs Series
-Online Employment Forum
-Cultural Events Organization being commissioned by private and public companies or private clients.
-Events organization, design and management, conducting feasibility, profitability and ROI studies.
-Public institution departments at a state, regional, provincial and municipal level focused on the implementation of cultural, heritage, and artistic policies through the design, planning and management of events in this field.
-Companies specializing in the organization of trade fairs and other commercial promotion events in the field of public relations.
-Hotel establishments specializing in hosting events such as congresses, conventions and conferences.
The admission process ensures the candidates’ suitability and, as a result, all of the participants can make the very most of this learning experience.
To begin the admission process, candidates must complete the information request form.
After that, Ostelea gets in contact with the candidate to schedule an interview, to which they must bring the following documentation:
-Two letters of recommendation
-English certification or interview in English
-After completing the interview, Admissions Committee analyses the applications case by case and notifies the candidate of its decision and informs them of their admission status.
Participants who successfully complete the programme at the Madrid campus will receive a TRIPLE QUALIFICATION
The qualification of Master in Events Organization, Protocol and Business Tourism from the Ostelea, School of Tourism & Hospitality.
The qualification of Master in Events Organization, Protocol and Business Tourism from EAE Business School.
The qualification from the Universidad Rey Juan Carlos
In order to receive the qualifications granted by EAE and the University, participants must fulfil the requirements stipulated by these institutions.
The Master is designed for university graduates. Professional experience is not essential. Language certification or interview in English.
INSIGHT INTO THE MICE (Meetings, Incentives, Conferencing and Exhibitions) industry and the Protocol Department of Institutions. Building a firm knowledge base in the tourism industry from an international perspective and always with an executive approach.
SUSTAINABLE INNOVATION AND MANAGEMENT
Developing the capacity for creativity and innovation in the industry and its sustainable management through comprehensive and specialist training, equipping participants to take on positions of responsibility.
Training directors equipped to manage events companies, conventions business tourism and institutions, and who are able to achieve the expected results at a global level.
Developing the executive skills required of a global manager of MICE companies to enable them to work cooperatively, assertively and participatively with all of the members of the team.
DEVELOPMENT OF STRATEGIC PLANS
Learning the key factors in drafting strategic and immediate action plans in MICE settings (Meetings, Incentives, Conferences and Exhibitions).
Ostelea’s Master in Events Organization, Protocol and Business Tourism is divided into 5 modules:
-Structure and finance of the tourism sector.
-Talent management and innovation.
-Management of events organization and business tourism companies in global settings
-International marketing, protocol for events and business tourism
Within each of these modules, there are several courses in which you will learn about:
Módulo 1: Structure and finance of the tourism sector
-Structure of the global tourism market - 6 Credits - Compulsory
-Finance for the tourism sector - 6 Credits - Compulsory
Módulo 2: Talent management and innovation
-Intellectual capital and talent management - 6 Credits - Compulsory
-Innovation and the entrepreneurial mindset - 6 Credits - Compulsory
Módulo 3: Management of events organization and business tourism companies in global settings
-Strategic management of events and business tourism companies - 6 Credits - Compulsory
-Events organization and business tourism companies: operations, logistics and quality - 6 Credits - Compulsory
Módulo 4: International marketing, protocol for events and business tourism
-International marketing and experience management for events and business tourism companies - 6 Credits - Compulsory
-Official and business protocol - 6 Credits - Compulsory
Módulo 5: Master’s Thesis
-Master’s Thesis - 12 Credits - Compulsory